Truth About Subliminal Programs
Choices and Illusions
New Cognitive Therapy
|(activating event)||(belief)||(consequence: emotional & behavioral)|
Taylor and Roche argue that by changing the belief, a method which they assert can be done by subliminal statements which bypass critical or conscious awareness and become internalized as self talk, or what Taylor refers to in his book Subliminal Learning, as "semantic priming", an activating event will pass through a different lens and result in a different interpretation of the event. This difference in interpretation changes expectation which defines many emotional and behavioral responses.
The study was conducted as a double-blind where only Taylor knew which tape (tape A or B) contained what messages and Roche knew which subjects received the respective tapes. Custodians of the young people involved in the study were also blind as to whether the tape they had contained the research messages or the control message. The research messages, or affirmations, were first person statements such as, "I concentrate, I focus my attention, I choose to learn, I am good" and so forth. The control tape had only one message and this was considered to be a neutral message: "people are walking".
The results of the study showed a strong statistical decline in ADHD symptoms as rated in pre and post conditions by caregivers (P=.01). However, there were reports of an abreactive nature (psychological resistance). Some caregivers reported a worsening of conditions during the experiment, although by the conclusion of the thirty day usage of the audio taped subliminal messages, only one subject listening to the experimental tape had worsened compared to five in the control group.
The study enlisted thirty two children volunteered by their caregivers. The children were randomly assigned to two different groups. The subliminal messages were embedded using the "Taylor Method" in the sound of a stream. The researchers caution that "The literature seems to indicate that most commercially prepared subliminal self help tapes are ineffective. Therefore, it appears that the method of presenting the subliminal messages, and the content of the subliminal material greatly impacts their effectiveness as a treatment modality".
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